Problem

Brix Protocol, a cutting-edge blockchain platform, struggled with a lack of cohesive branding that effectively communicated its value to both tech-savvy and general audiences. The existing brand identity was inconsistent, making it difficult for users to understand Brix's unique offerings and trust the platform.

Solution

I developed a fresh, strategic brand identity for Brix Protocol that balanced technical sophistication with accessibility. This included a modern logo, cohesive color palette, and design assets that reflect trust, innovation, and clarity. I also crafted a user-friendly style guide to maintain consistency across all touchpoints, from social media and website to presentations and marketing materials.

Project type

Brand Identity

Role

Senior Brand Designer

Date

2023