Problem

Spenny, a fintech app for young investors, lacked a relatable and engaging brand identity, making it hard to connect with its target audience and stand out in a crowded market.

Solution

I crafted a fresh brand identity with a vibrant color palette, approachable typography, and custom illustrations to simplify financial concepts. The new design conveyed trust and ease, making Spenny more inviting and accessible.

Project type

Brand Identity

Role

Marketing & Brand Designer

Date

2024