Problem

Spenny, a fintech app for young investors, lacked a relatable and engaging brand identity, making it hard to connect with its target audience and stand out in a crowded market.

Solution

I crafted a fresh brand identity with a vibrant color palette, approachable typography, and custom illustrations to simplify financial concepts. The new design conveyed trust and ease, making Spenny more inviting and accessible.

Project type

Marketing & Brand Designer

Role

Marketing & Brand Designer

Date

2024